Why is this Important? You need to provide details as to how your business will function and grow beyond your initial Executive Summary.
|Key Actions||Things to Consider||Tool Kit|
|Outline Unmet Need and Solution||Refer back to your validated Assumptions
These items will make up most of the final business plan.
The product development plan must be detailed enough to be plausible
Investors want to see thought put into the plan, even if the timeline is optimistic
Financials will be the most important aspect from an Investor’s perspective
Research comparable examples, particularly to establish potential exit valuation
Speaking with potential acquirers early (after IP is filed) can be helpful to gauge their long term interest and establish relationships
|Assumptions Template (Completed)
|Define addressable Market Size|
|Identify competition and outline your competitive advantage|
|Outline value proposition from each of the key view points: Patient, Physician, Provider, and Payer|
|Define product development plan (manufacturing, pre-clinical, clinical-regulatory strategy, timeline, milestones, and budget)|
|Outline financials: P&L, Cap Table, Cash Flow, Etc.|
|Define Exit Strategy (Licensing, Acquisition or IPO?)|