Develop External Credibility

Why is this Important?: You need to validate not just your idea, but your company, business plan, and technology

Key Actions	Things to Consider	Tool Kit
Validate value proposition by using data from feasibility studies to query high value influencers, experts, and customers	Have you talked to at least 30-50 people? Have you defined your target ideal customer and use case?	Value Proposition Template
Interview key stakeholders and influencers to expand on process used in feasibility validation/study	Go back to some of the original people you interviewed and assess how they react to any changes in the offering
Identify luminaries that can be used to further enhance the credibility of the company	Your original influencers can steer you to these new contributors Seek permission to use their names as contacts during due diligence These people should be considered as potential board members or advisors to strengthen your management team	LSWI WIN Mentor Program LSWI Consulting

Key Actions

Things to Consider

Tool Kit

Validate value proposition by using data from feasibility studies to query high value influencers, experts, and customers

Have you talked to at least 30-50 people?

Have you defined your target ideal customer and use case?

Interview key stakeholders and influencers to expand on process used in feasibility validation/study

Go back to some of the original people you interviewed and assess how they react to any changes in the offering

Identify luminaries that can be used to further enhance the credibility of the company

Your original influencers can steer you to these new contributors

Seek permission to use their names as contacts during due diligence

These people should be considered as potential board members or advisors to strengthen your management team

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